I'm rj rauso
Designer, Frontend Developer & Analytics Guru
About Me

I believe great design comes from understanding how people actually use things - not how we think they should use them.

Whether designing digital experiences, building world-class speakers or perfecting pizza, I apply the same research-driven, iteration-focused approach to everything I make.
Featured Work
Detailed case studies launching soon
  • Company Analytics & Conversion Strategy
  • Medicare Advantage Prior Authorization Redesign
  • MyBlue - Member Portal Redesign & Strategy
  • Coordination of Benefits Form Redesign
  • Inquiry Tracking System Redesign
  • MyBlueHealth Mobile App
Research & Data-Driven Decisions
12+ Years

I lead with understanding. Every project starts with "what's the problem and how do we know?" I build analytics frameworks, conduct usability testing, and use AI to accelerate research - finding insights that drive better design decisions.

Complex Problem Solving
22+ Years

I tackle hard problems beyond visual design - business logic, regulatory requirements, dual audiences, technical constraints. My work solves systemic challenges that require depth and strategic thinking.

Cross-Functional Leadership
8+ Years

I lead without authority, advocate for UX at every organizational maturity level, and create scalable systems. From Lightning Jam workshops to enterprise frameworks, I build processes that enable better work.

Rapid Execution
22+ Years

I ship quality work on deadline. Designer, developer, researcher, facilitator - I adapt to what the project needs and deliver fast without sacrificing craft.