I'm rj rauso
Principal Designer, Frontend Developer & Analytics Guru
I lead with understanding. Every project starts with "what's the problem and how do we know?" I build analytics frameworks, conduct usability testing, and use AI to accelerate research - finding insights that drive better design decisions.
I tackle hard problems beyond visual design - business logic, regulatory requirements, dual audiences, technical constraints. My work solves systemic challenges that require depth and strategic thinking.
I lead without authority, advocate for UX at every organizational maturity level, and create scalable systems. From Lightning Jam workshops to enterprise frameworks, I build processes that enable better work.
I ship quality work on deadline. Designer, developer, researcher, facilitator - I adapt to what the project needs and deliver fast without sacrificing craft.
